It's eS productions was founded by Mark Hilkemeijer in 2002. The then thirteen year old musician wanted to copyright and store his original songs professionally due to the fact that the school disk jockey used them without either asking Mark for permission or giving him any credit. The name It's eS comes from Mark's artist name, Ejay Snakehill, which he used for all digital music productions he has made since the year 2000. It's eS simply means "It is Ejay Snakehill's" and is usually pronounced, "It's-us". The music department remained for Ejay Snakehill's production and copyright purposes until the beginning of 2007, when Mark started contacting different musicians via YouTube, MySpace, artist forum boards and personal connections to get a group of artists together. An international record label for musicians was born. At the end of 2005, Mark began practising the art of magic and in 2006 he added a magic-related department called DarkSleightZ to It's eS productions. DarkSleightZ is most notable for very exclusive magic tricks and releases, and is the most popular Dutch magic company on the internet since 2009. In 2011, DarkSleightZ started selling less exclusive releases on their community website Magicians: The Gathering. In the end of 2011, DarkSleightZ started producing playing cards under the name Art Fighters Playing Card Company (AFPCC). The AFPCC is known for making strong statements against the overly commercialized market of playing cards. To expand the company in this field, a review department called DarkReviewZ was added to the company. In 2006, some professional artists including Mark formed a panel of judges and announced some online talent contests, calling themselves the YouTalent Group. One of these contests used to be the YouTalent Contest, known to be YouTube's biggest talent contest of all time. After the first season of this contest, a professional talent scout and artist group from New York took over this department and went undercover by the name XTAGRO. At the beginning of 2009, Mark got involved with a software development project team called TraOS Inc. with freelance developer Sander Groesbeek, head of this department. TraOS Inc.'s original goal is to create an operating system and plug-in which combines the three main operating systems: Microsoft Windows, Apple Macintosh and Linux. In 2010, TraOS Inc. started to work on a unique tablet screen concept and teamed up with different parties to create original software and hardware concepts and products. In the end of 2011, a writer with the pseudonym Penelope asked Mark for help with publishing books. Because this did not suit any of the other departments, Mark decided to register Penelope as a seperate department. It's eS productions is It's eS productions, DarkSleightZ, the Art Fighters Playing Card Company, XTAGRO, Traos Inc. and Penelope.